Skip to content

We are the leading Investment Platform focused on New Age Beauty, Wellness and Longevity. We invest in high growth disruptive brands, while preserving the soul and vision of the founders in a spirit of partnership.

Our strategy

What we do

We are the asset manager accelerating the disruption in the beauty & wellness industry by investing in a new generation of brands that embrace the same values we do, positively impacting consumers and our planet.

Why we do it

We believe we are at a pivotal moment, where emerging brands are leading an industry transformation, underpinned by new consumer trends around technology, authenticity, wellness and sustainability.

How we do it

We avail our operational experience and smart capital to partner with founders that have an ambitious vision, helping them achieve their next growth phase, all while preserving the soul, purpose and values they embody.

Our Approach



Invest in purpose-led brands that embrace new consumer and technology trends at the heart of the industry transformation.



Partner with visionary founders who have a proven ability to develop innovative products and experiences.



Focus on exponential growth by investing into digital channels, product extensions and geographic expansion.



Our portfolio of brands across geographies and categories benefit from Auréa’s networks, operating best practices and our strategic partnerships.